extraZin schrijft copy en concepten voor websites. Het doel: optimale online communicatie met uw doelgroep(en).
extraZin snapt dat een website pas echt werkt als tekst, interactie en vormgeving elkaar versterken. Al meer dan acht jaar creëert extraZin daarom de concepten en copy voor websites van een breed scala aan klanten.
1. Schrijf goede content, die relevant is voor de doelgroep.
Let’s clear one thing up straight away, yes, I am a copywriter and of course I’m going to say you need someone like me to write your website copy for you.
But, as you read on, I hope you’ll begin to understand exactly why it’s essential you use a website copywriter to get the most out of your online marketing strategy.
OK, so you’ve just spent a small fortune on your website’s design. It looks really cool, but it’s full of Lorem Ipsum so you now have to start thinking about content. Your web designer is champing at the bit to push your site live, but you’re dragging your feet because you have no idea what to write.
That’s when the suggestion is made…”why don’t you hire a professional copywriter to create your text for you?”
Lees het hele artikel op Freelance Copywriter’s Blog >>
De term ‘landing page’ geeft bij Google 239 miljoen resultaten. De eerste 25 pagina’s van die resultaten gaan over het inrichten en optimaliseren van een landisgspagina. Wikipedia zegt: “A landing page is (…) a single web page that appears in response to clicking on an advertisement.” Maar in werkelijk valt niet te voorspellen hoe een bezoeker op je website komt.
What does your copywriter do? Have you ever asked that question? Not many people (other than copywriters) understand what it takes to create amazing copy. So, what happens after you’ve briefed them?
Well, they will spend a lot of time getting to know:
Then they’ll research your competitors and what’s happening in your market. If necessary, they’ll make suggestions about how to tweak your original brief to ensure optimum results.
Once all the background has been done, they’ll use their experience and expertise to create your copy, using tried and tested techniques to get the most out of the words.
They’ll go to great pains to make sure the writing is firmly focused on the reader, providing them with everything they need to counter any objection they may have and to reach a buying decision.
The writing will then be shaped and laid out for optimum effect.
I’m sure you’ll agree that’s a lot of value.
… in een fraaie animatie. Fijn deuntje ook.
Writing sales and marketing copy isn’t as easy as it sounds.
Granted, you know your business and product/service inside out and every which way, but that is often the problem.
To write great copy you have to put yourself in the shoes of your customers. But when you’re writing about your own products and services that can be really tough.
That’s why it really pays to get an expert in and hire a good copywriter.
In an instant you will have access to a wealth of experience and expertise. Someone who knows how to position your product/service, which buttons to press to make people buy, and how to get the most out of your sales materials.
