Wat doet extraZin?

extraZin zorgt voor optimale communicatie. Vooral via digitale media. Daarbij snapt extraZin dat communicatie pas echt werkt als tekst, interactie en gebruiksvriendelijkheid op elkaar zijn afgestemd. extraZin is daar al acht jaar mee bezig. Eerst voor een baas, en toen voor zichzelf. Maar vooral voor klanten, natuurlijk.

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Werk van extraZin >

The Writer Runs This Show

We have the technology.

We have the business skills.

We have virtual ink by the barrel.

The writer runs this show.

We’re the ones who command the attention.

We’re the ones who create the engagement.

We’re the ones who influence what people think and do.

The writer runs this show.

We won’t toil in obscurity waiting for a green-light.

We won’t submit to “creativity” by committee.

We won’t accept meager pay while others cash in our copyright.

The writer runs this show.

If you won’t read until your eyes blur.

If you won’t write more to write well.

If you won’t invest the blood, sweat, and tears . . .

Then you’ll have to work with real writers.

And pay those writers exceptionally well.

If they have the time, that is.

Because the writer runs this show.

(verschenen op Copyblogger.com)

Innovatieve marketing

Op Ohmygodwhathappened.com vond extraZin deze innovatieve manier om hun boek aan de man te brengen: betaal met een tweet. Daarna kun je het boek gratis downloaden. Degenen die van papier in hun handen houden, kunnen gewoon naar Amazon.

Fraai!

Help! Why Aren’t People Buying?

copywriter

Today’s buyer has more choice than ever. The market place is saturated with companies vying for their attention.

So, if people aren’t buying from you it is down to one reason alone:

You haven’t given them sufficient reason to choose you above your competitors.

That might leave you scratching your head – you have a website, you have brochures, you’ve dabbled in email marketing, so what else do you have to do?

Just because you have an internet presence doesn’t automatically mean people will buy from you. You have to give browsers a golden reason why they should buy from you.

Lees het hele artikel op Freelance Copywriters Blog >>

SEO Myth Buster

SEO myths

If you look back through this blog, you’ll find a number of posts about search engine optimisation.

I’ve tried to dispel the many myths that surround this concept – a concept many consider as mysterious.

Well, it’s not.

The SEO industry doesn’t have a great reputation. That is mainly due to the vast number of SEO Cowboys out there who love to take businesses for a ride by employing ‘black hat’ SEO practices. Investing in the services of a reputable SEO company and SEO copywriter will pay dividends.

Lees het hele artikel op Freelance Copywriters Blog >>

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