As a copywriter, I get asked to write all manner of things. One day I could be writing about Risk and the financial markets, the next it could be cosmetic surgery, recruitment and architectural rendering.
But one thing always makes me smile, and that’s when I get emails asking for my B2B (Business to Business selling) experience.
Why does that make me smile?
Mainly because, in my view, B2B and B2C (Business to consumer) copywriting is one and the same.
[Gasp!]
Why do I think that? Let me explain.
