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Content kingt weer

Jeroen — Tue, 01 Nov 2011 09:35:17 +0000

In de afgelopen maand had ik meer dan 130.000 bezoekers op deze site. Voor wie niet zo thuis is in bezoekersaantallen: 100K+ p/m is vrij veel voor een simpel blogje. Reden van het succes? In één woord: content. Dat is tenslotte het enige wat deze site te bieden heeft. Tekst. Van de looks hoef [...]

The Myth of B2B Copywriting

Jeroen — Wed, 26 Oct 2011 09:29:58 +0000

As a copywriter, I get asked to write all manner of things. One day I could be writing about Risk and the financial markets, the next it could be cosmetic surgery, recruitment and architectural rendering. But one thing always makes me smile, and that’s when I get emails asking for my B2B (Business to Business [...]

What’s the Purpose of Your Website?

Jeroen — Tue, 19 Jul 2011 09:12:42 +0000

That might sound like a strange question to ask. But think about it for a second – why do you have a website? If your immediate answer is ‘because everyone else has one’ you’re barking up the wrong tree. Yes, if you’re in business today you are expected to have a web presence but that [...]

The Writer’s Declaration of Independence

Jeroen — Mon, 04 Jul 2011 14:10:00 +0000

We hold these truths to be self-evident, that all men are created equal, but not all can write. The course of recent technological events has made the separation of those who can write from their contracts, exploitations, and fears — which keep them from independence and prosperity — complete. We have been endowed with absolute [...]

Chatty Copy

Jeroen — Wed, 23 Mar 2011 10:16:58 +0000

Many businesses think their website copy has to be stiff and corporate. They want to come across as professional so they must use language that impresses. As they write their copy they thumb through the pages of their much loved thesaurus to find the most impressive words possible. Oh boy. How many times have I seen that? And [...]

5 Situations That Demand You Hire a Copywriter

Jeroen — Wed, 16 Mar 2011 14:00:00 +0000

A couple of weeks ago, one of our guest writers wrote a post about a powerful copywriting technique that can be used to get great results even if you aren’t a professional copywriter. In fact, we write a lot of posts on Copyblogger about how entrepreneurs can apply the techniques used by professional copywriters. Strong [...]