Many businesses think their website copy has to be stiff and corporate. They want to come across as professional so they must use language that impresses.
As they write their copy they thumb through the pages of their much loved thesaurus to find the most impressive words possible.
Oh boy.
Deze dames maakten een nieuw verhaal door een bestaand boek uit te snijden. Check de ‘making of’:
via Fontanel.nl
A couple of weeks ago, one of our guest writers wrote a post about a powerful copywriting technique that can be used to get great results even if you aren’t a professional copywriter.
With all of this information, no one should ever need a pro, right?
Well … I wouldn’t say that.
Sometimes it can make sense to do it yourself, and sometimes it’s a very good idea to call in a professional writer. Today we’re going to talk about five scenarios when you’ll want to bring in a pro.
1. You just aren’t any good at it.
2. You don’t have the bandwith.
3. You need particular expertise.
4. You’re too close to the topic.
5. The stakes are high.
Soms krijg je een mailtje van iemand en denk je wtf. Je kent dat soort mailtjes wel, duidelijk van een afzender die niet begrijpt dat je als ontvanger de nuances in stem en toon en de lichaamstaal mist die je normaal wel ziet bij face-to-face communicatie. Het resultaat: botte boodschappen waar vriendschappen op stuk kunnen lopen.
Tonecheck kan deze emailcontactgestoorden een handje helpen. Deze plugin voor je email controleert wat je tikt opde emotionele lading die het overbrengt. Jammer genoeg nu nog alleen in het Engels, maar wie weet ooit nog eens in onze eigen taal. Zo’n gratis plugin wil ik namelijk wel cadeau doen aan deze en gene.
For a traditional marketer, the answer to the above question is simple. Content marketing is the creation of valuable content that has a marketing purpose. For example, my company creates an awesome special report, and we exchange it for your email address and your permission to educate you further about our stuff. Copywriting is designed to get the reader to take a specific action. Sometimes that’s making a purchase, but it can also be confirming an email opt-in, calling for more information, or going into a store to check out the merchandise.
Content marketing is blogs, white papers, and viral video.
Copywriting is sales pages, infomercials, and direct mail.
Two different critters, right?
Well, not if you’re doing it right.
Vrij naar Colin Harman.
